The Epic Fail of Mailchimp’s Rebrand

Mailchimp is email marketing service and was a brilliant brand. The service has tons of features, organized email lists, and best of all is free up to two-thousand users. It was always rough to create emails: no drag n drop design, endless warnings about images crushing inboxes, awkard template saving that made it hard to use previous designs. Add this to the struggles of African internet, when it was time to send an email…

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